gaze control
about gaze control

I’m Fera, a photographer and videographer based in Los Angeles.
15+ years of experience in sales & marketing paired with an academic background in design & fine arts has granted me a strong eye for aesthetics and, more importantly, a deep grasp of gaze control in advertising.
If you have a vision for your brand, I’ll bring it to life. If you’re unsure of where to go creatively, I’ll be your guide. If you thrive on spontaneity, we’ll make magic in the moment.
I believe form and function don’t need to be mutually exclusive, and my portfolio reflects this.
what i offer —the tl;dr
+ 15+ years in marketing & advertising
+ academic art & design background
+ photography & videography for events, lifestyle, and branding
+ creative direction & collaboration

delving deeper
creative direction
Once you’ve booked, we’ll have an in-depth consultation to discuss your vision. Whether you have an existing brand identity you’d like to maintain, an inspired concept you’re dying to try, or you’d like me to throw some ideas your way — we’ll make magic happen.
STYLE
While I gravitate towards Venusian, romantic, surreal, thematic, immersive, and emotive art-house aesthetics, I’m happy to branch out if the fit is right.
location
I’m more than happy to help you pick between location options you’re deciding between, or suggest somewhere that I believe may work for you. However, you’re responsible for procuring our shoot location, unless otherwise explicitly stated. Please note that many public spaces (such as museums and the public areas of hotels) require written permission and associated photography fees — those are your responsibility to take care of as well. Scouting a location for you is possible, for a fee.
let’s get started
gaze control
